Big Boys Gone Bananas!*

What is a big corporation capable of in order to protect its brand? Swedish filmmaker Fredrik Gertten's experienced this recently. His previous film BANANAS!* (2009) recounts the lawsuit that 12 Nicaraguan plantation workers brought against the fruit giant Dole Food Company. 

The film was selected for competition by the Los Angeles Film Festival. Nothing wrong so far, right? But then Gertten gets a strange message: the festival removes BANANAS!* from competition. Then a scathing article appears in the Los Angeles Business Journal about the film, and Gertten subsequently receives a letter from Dole's attorney threatening him with legal action. What follows is an unparalleled thriller that has Gertten capturing the entire process - from DOLE attacking the producers with a defamation lawsuit, bullying scaretactics, to media-control and PR-spin. This personal film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole's PR company puts it, "It is easier to cope with a bad conscience than a bad reputation".

 

"Compelling and often shocking"  - TIME OUT

"An eye-opening look at the way the U.S. media fell lockstep behind Dole's claims." - LOS ANGELES TIMES 

"A provocative look at what can happen when corporate power takes aim at independent film." - THE NEW YORK TIMES

"A David-and-Goliath story that delves into corporate scare tactics, legal effrontery, brand protection, media manipulation, online propagandizing and crazen behavior." - VARIETY



2012 / USA / Colour / English / 16:9 anamorphic presentation / Dolby Surround 5.1 / 88 & 56 minute versions

 

 WINNER - Nominated, Grand Jury Prize, SUNDANCE FILM FESTIVAL 2012

Director: Fredrik Gertten

SPECIAL FEATURES

  • 56 minute version of the film
  • Closed Captioning
  • Theatrical trailer