Winnebago Man

Winnebago Man reveals the story of Jack Rebney, an unlikely folk hero whose out­rageously funny out­bursts were caught on tape during the making of a Winnebago sales video in 1988. The outtakes reel mys­ter­i­ously cir­cu­lated on dubbed VHS tapes for years before turning into a full-blown Internet phe­nomenon on YouTube in 2005. Today, the “Winnebago Man” has been seen by more than 20 million people world­wide and is regarded as one of the first and funniest viral videos.

Filmmaker Ben Steinbauer sets out on the seem­ingly impossible task of tracking down Rebney, who has been living a hermit-like exist­ence on a mountain top, and until recently, had no idea that the outtakes even existed. Rebney turns out to be more intel­li­gent, sharp-tongued and cha­ris­matic than anyone could have imagined — in short, he’s a star. Winnebago Man is a smart, funny and unex­pec­tedly poignant tale of one man’s response to unin­tended celebrity.

2009 / USA / Colour / English / 1.85 anamorphic presentation / Dolby 5.1 / 85 minutes

Director: Ben Steinbauer


  • The Lost Winnebago Sales Video! (25 minutes of never-before-seen footage)
  • Featurette - NYC Premiere with Michael Moore, Jeff Garlin and Jack Rebney
  • Theatrical Trailer

Official site

Director: Ben Steinbauer

Cast: Jack Rebney

Official Selection – 2009 Hot Docs Canadian International Documentary Film Festival

Product Number: KNS 50364

UPC Number: 8-81751-50364-0